Following up with your leads and contacts is essential if you want a prosperous pipeline and consistent commissions. So while the money in real estate is found in the follow-up, it doesn’t have to be complicated. If you want an easy reason to stay in contact with homeowners for simple, effective follow-up, use this list to stay top of mind with buyers and sellers.
50 Reasons to Follow Up With Your Prospects (and Stay Top of Mind)
- Check in to see if they got your email.
- Ask if they saw the email attachment with their market stats.
- Provide service and ask if there is anything you can help with.
- Inform them of changes in interest rates.
- Inform them about price changes for homes in their market.
- Ask if they want to know how much homes are selling for in their neighborhood.
- Offer to do, or ask if they saw, your CMA.
- Verify their contact information.
- Return their call.
- Share tips for winterizing their home.
- Make sure they got your pre-listing packet.
- Make sure you’re “not dropping the ball” by asking if they’re still planning to list.
- Answer questions about your pre-listing packet.Â
- Tell them the current Marketing Report.
- Wish them a Happy Birthday.
- Give them a few curb appeal tips for their home.
- Wish them a Happy Holiday.
- Invite them to your Open House.
- Share efficient moving and packing tips.
- Ask if their phone accepts text messages.
- Tell them about the hot market during summer months.
- Recommend a new restaurant in the area that you like.
- Inform them of an upcoming town meeting.
- Extend an invitation to a community event.
- Tell them about an upcoming fundraiser for someone in your community.
- Share your contact info in case they have any questions.
- Ask if you can text them to share your marketing plan.
- Remind them about upcoming local elections.
- Ask if the pandemic made them want a new home.
- Ask if they’re aware of neighbors who just sold.
- Share your resume for when they interview agents to sell their home.
- Congratulate them on a new addition to the family.
- During spring cleaning time, ask if they need more space.
- Ask if anything has changed with their timeline to sell and move.
- Inform them that you have people who are interested in the neighborhood.
- Tell a FSBO to text you if any questions come up about selling a home.
- Ask a FSBO how selling their home is going.
- Ask if there is anything you can do to help them achieve their home goals.
- Inform them of any new developments nearby.Â
- Give them HOA updates.
- Share tips for getting their sprinkler system ready for spring.
- Give them a list of tips to help you sell their home, whether they use you or not.
- Invite them to an upcoming brokerage event.
- Share some landscaping tips.
- Ask a FRBO if they are still looking for additional investment properties.
- Talk about local sports team achievements.
- Send them a link to your website to see new homes on the market.
- Ask if they want you to keep an eye out for a specific type of property.
- Share some effective home maintenance tips.
- Inform them of the top 10 reasons homes don’t sell.
Follow Through With Your Follow-Up
Following up with any of these 50 reasons guarantees you a spot in prospects minds whenever they think of real estate. What might seem like a simple conversation actually has the power to pack your pipeline with prosperity. All you have to do is reach out and follow up.
About REDX
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws – learn more here. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads, and our Power Dialer – or visit www.redx.com
