How to Create an Ad Account for Facebook & Instagram
In order to send targeted ads, you’ll need to make a Facebook Ad Account through Facebook’s Business Suite. Use the steps below so you can start sending targeted ads to your audiences. How to Create an Ad Account for Facebook & Instagram In order to create a Business Suite Account, you’ll need a Facebook Page […]
3 Reasons You Should Invest in Real Estate Lead Generation
Lead generation has revolutionized how top performing  real estate agents operate, radically changing the very nature of real estate prospecting. Lead generation is now the principal means by which agents connect with the people who ultimately become their clients. Here are the top three reasons why you should invest in lead generation. #1: You’re a new […]
3 Things About Pre-Foreclosure Leads You May Not Have Known
It’s no secret that pre-foreclosure leads can be a great source of business for many real estate businesses.  Homes in pre-foreclosure are already in financial distress and could be late on mortgage payments. In these cases, the homeowners are often looking for a saving-grace-solution. That’s where you come in. Savvy short-sale agents love pre-foreclosure leads.  They […]
A New Approach for 2015: Second to List – First to Sell™
By Mark Leck, CEO I want to challenge agents to think differently about their business strategy in 2015. I want you to acknowledge that in each of your markets, there is a relatively fixed number of people that are going to list and eventually sell their home at any given time. Yes, there are ebs and […]
5 Myths of Real Estate Prospecting
Prospecting. Love it or hate it, it is a vital part of any realtor’s tool chest. And while there isn’t necessarily only one “correct” way to prospect, there are some misconceptions floating around that can make your job more difficult. Here are 5 prospecting myths that may be holding you back:
Data that Drives Success: Paula Burlison Case Study
In 2007, the bottom dropped out of the housing market and real estate values in the United States fell by $6 trillion. During this time, Paula Burlison was working as a realtor in Las Vegas, Nevada, one of the hardest hit markets in the country. While other realtors floundered, Paula not only managed to keep […]
Gain Accountability, Increase Income: The Rocky Wright Case Study
According to Christine Comaford, Forbes Magazine contributor and author of the book Smart Tribes: How Teams Become Brilliant Together, 98% of the CEOs she works with are kept up at night by one thing: how to get and increase accountability in their business. Why? Because increasing net income, improving performance, and achieving predictable revenue can […]
5 Warning Signs Your SOI Network is Tapped Out
One of a realtor’s best and most useful tools is his or her sphere of influence (SOI network). But what happens when your SOI seems to have dried up? Keeping in touch with your SOI can be tricky. No one wants to pester friends, family, and former clients over and over.
The Virtues of the Market in the Fall Months
As the weather cools and the leaves begin to fall, our thoughts turn to cold winter days and the festive holiday season to come. This is also the season when the housing market drops off, and you, like many other realtors, want to get as many of your listings sold before the holiday rush. Even […]
What Fishermen Know about Successful Real Estate Prospecting
Every fisherman knows that the more lines you put in the water, the more fish you’ll catch. You can experiment with bait, lures, timing, and locations but when it comes right down to it, two lines in the water statistically catch more fish than one. Same goes for real estate prospecting. You’ll “catch” more leads […]