As a real estate agent, one of your most valuable assets is your database of past clients and potential leads. You need to consistently engage and market to your contacts in order to stay top of mind and generate new business.
One of the most effective ways to do this is through email marketing. Email allows you to easily and consistently communicate with your contacts so they choose you as their agent when they’re ready to buy or sell. Keep reading to discover 11 effective email templates & scripts that you can use to market to your database.
1. Introductory Email
2. New Listing Email
3. Market Update Email
4. Testimonial Request Email
5. FSBO Listing Email
BONUS EBOOK: 21 Email Templates to Engage Your Database
6. Referral Request Email
7. Holiday Greeting Email
8. Newsletters
9. Expired Listing Email
10. Neighborhood News Email
11. Home Buyer Follow Up Email
1. Introductory Email Template
This email template can be sent to new contacts who have recently been added to your database. It’s a great way to introduce yourself and your services, and to start building relationships!
2. New Listing Email Template
Send this email to promote a new listing to your contacts. Include high-quality images, a virtual tour, and relevant information about the property.
3. Market Update Email Template
This email can be sent regularly to provide your contacts with a snapshot of the local real estate market. It keeps them informed and engaged, establishes you as a knowledgeable and trustworthy resource, and helps generate more leads and referrals.
4. Testimonial Request Email Template
Use this email to request a testimonial from your satisfied clients! This is a great way to build social proof and credibility for future deals.
5. FSBO Listing Email
Send this email to help a For-Sale-By-Owner (FSBO) listing understand the benefits of working with an agent. Be sure to address the FSBO’s concerns about paying a commission and explain how your services can actually save them time and money in the long run.
BONUS EBOOK: 21 Email Templates to Engage Your Database
Click here to download the FULL Real Estate Email Marketing Ebook!
This exclusive guide contains all of the email templates in this blog – PLUS 10 extra templates that you can copy & paste into your email platform for easy email marketing. You’ll also find tips and tricks to ensure your emails actually get opened for maximum engagement.
6. Referral Request Email
Don’t be afraid to ask for referrals! Use this email to request a referral from your past clients to help you generate new leads and business. Plus, if they’re a satisfied client, they’ll want to help their friends and family find a great agent.
7. Holiday Greeting Email
Holidays are an easy way to reach out to your contacts. Use this email to send holiday wishes and show how much you care about your relationship.
8. Newsletters
Newsletters are a great way to show your knowledge as a real estate professional while staying top of mind. Use this email to share industry news, tips, and other relevant information with your contacts.
9. Expired Listing Email
Use this email to reach out to expired listings and offer your expertise and services. Be sure to address any concerns or objections they may have had with their previous agent, and emphasize the unique value you can offer.
10. Neighborhood News Email
Use this email to share news and updates about the neighborhoods in which you specialize. Include information about new businesses, community events, and any other relevant local news.
11. Home Buyer Follow Up Email
Stay in touch with your past clients by sending a simple anniversary email! This email is a great way to express your gratitude for their past business while asking for any referrals they might have.
Stay Top of Mind for More Listings
These real estate email templates and scripts are only a starting point. They should be customized and tailored to your specific audience and message. But they are a great resource to help you stay in touch with your database and generate new business.
 Remember: email marketing is a powerful tool for real estate agents, and by using the templates in this blog, you can easily and effectively market to your database, stay top of mind, and generate more business.Â
Click here to download all 11 email templates from this blog – PLUS 10 bonus templates!
About REDX
REDX is an all-in-one lead data and prospecting platform that helps agents connect with qualified buyers and sellers. The platform includes seller leads, a dialer with up to three lines, social media tools, and a lead management system that simplifies first contact and follow up.
Click here to watch a demo, or call (800) 731-7339 ext. 1 to learn more about Expireds, FSBOs, GeoLeads, FRBOs, Pre Foreclosures, our Power Dialer and Social Media Tools for paid ads and content creation.
REDX maintains the position that all agents should be compliant with state and federal telecom laws – learn more here.
