What if you could generate leads, nurture clients, and grow your business—all while reducing the time spent on prospecting?
In real estate, the key to success isn’t just finding leads—it’s staying top of mind. In this market, homeowners choose agents they remember. The best way to ensure they remember you? A simple, consistent, value-packed weekly email.
Real estate expert Ricky Carruth used this strategy to build a million-dollar business and step away from constant cold calling. The best part? You can do the same. Here’s how.
Why Build an Email List?
An email list isn’t just a collection of names—it’s a direct connection to potential clients. Unlike social media platforms with unpredictable algorithms, email gives you full control over your audience engagement. It’s a powerful tool that works alongside your other prospecting methods, ensuring you stay in front of the people who matter most.
With Email, You Own Your Audience
According to Ricky, “With a 90% organic reach, a well-maintained email list ensures that your leads consistently see your content, keeping you top of mind when they’re ready to buy or sell.”
Unlike social media, where posts can be buried by ever-changing algorithms, email lands directly in inboxes. Even if a recipient doesn’t open your message immediately, seeing your name and subject line reinforces your presence—an invaluable advantage in real estate.
Building an Email List is your Ticket Out of Daily Prospecting
For agents who want to scale their business, Ricky’s million-dollar formula starts with consistent prospecting. The first few years in real estate are all about building your pipeline. Every day, you connect with potential clients—some ready to list now and others who aren’t quite there yet.
Most agents make the mistake of discarding leads who aren’t ready. But these leads are gold.
Instead of losing them, add them to your email list. With consistent touches and follow-up, the 15 minutes you spend each week on an email can generate a lead when they’re ready to sell.
Get Started: Build Your Database
To feed your email list, you’ll need leads from homeowners in your market—and with the right tools, you can easily find them.
Here’s how to start:
- Find Leads: Gather contact information for homeowners in your area. GeoLeads is perfect for circle prospecting, while FSBO and Expired Leads connect you with sellers. Learn more about GeoLeads here.
- Prospect Consistently: Make it a goal to connect with at least five new people a day. Ask for permission to keep in touch via email by providing value, such as market insights or helpful tips. Read about effective prospecting scripts.
- Organize Your Leads: Use a simple spreadsheet or CRM to track email addresses, names, and key details to personalize your outreach. See how you can get access to the Vortex Lead Management system for free!
What to Send in Your Weekly Emails
The key to a successful weekly email is consistency and value. Each email should:
- Be Sent on the Same Day: Pick a day (e.g., every Wednesday) and stick to it. Sending at the same time each week reinforces reliability.
- Be Personal and Insightful: Share market updates, tips, or local highlights. Add a personal touch by offering your take on the data, demonstrating expertise, and relatability.
- Focus on One Topic: Keep it simple. Too much information can overwhelm your audience and reduce the impact of your message.
Here’s an example:
Subject Line: [Your City] Market Update – January 2025
Body:
Hi [Name],
I hope your week is going well! Here’s a quick look at the latest real estate trends in [Your City]:
-
- Home sales are up 5% compared to last month.
- Inventory is increasing, making it a great time for buyers to explore the market.
If you’re curious about what these trends mean for your home’s value, feel free to reply to this email or call me directly. I’d be happy to help!
Sincerely,
[Your Name]
This approach ensures your emails are relevant and value-packed while maintaining a personal touch that fosters trust and loyalty.
If you don’t know what to say in that email, consider using GeoLeads PLUS to give you up-to-date market insights at the click of a button.
How the Weekly Email Works Over Time
Ricky Carruth’s “million-dollar formula” proves that consistency compounds:
- Year 1: Prospect daily, build your email list, and send a weekly email. Even if most leads aren’t ready, they’ll remember you when they are.
- Year 2: Continue prospecting while nurturing leads from Year 1. Warm leads start converting into clients who trust your expertise.
- Year 3 and Beyond: Your business grows passively. Previous leads generate referrals and repeat clients. You spend less time on prospecting and more time closing deals.
Over time, the small daily effort of adding leads to your email list translates into a predictable stream of business with minimal prospecting.
Proof in Action: Ricky Carruth’s Success
Ricky Carruth’s success story proves the power of a consistent email strategy. By sending a personalized email every week for over a decade, Ricky built a $1M+ annual income—all while cutting prospecting out of his routine.
Agents who follow this strategy will find themselves with an engaged database that delivers steady business without the burnout of constant cold calling.
As Ricky says, “Once you build your business to the point where your email list generates consistent leads, you’ll have the freedom to focus on what truly matters in your career and life.”
Overcoming Common Concerns
Worried about emails going to spam or being ignored? Ricky’s advice: focus on providing value and let the results speak for themselves. Even if not every email is opened, your name and subject line still leave an impression. When leads are ready to act, they’ll remember you.
Take Action Today
Building an email list is simple, but it requires consistency. Start today by:
- Choosing Your REDX Lead Type: Whether it’s GeoLeads, FSBOs, or Expired Leads, start growing your database now. Get started with REDX.
- Scheduling Your Weekly Email: Set aside 15 minutes each week to write and send your email.
- Stay Consistent: Commit to this system for the next six months and see the results yourself.
A weekly email isn’t just a marketing tool—it’s the foundation of a scalable real estate business. By using REDX to build your database and committing to consistent communication, you’ll generate leads, nurture relationships, and establish yourself as the go-to expert in your market.
Ready to get started? Explore REDX’s GeoLeads, FSBO, and Expired Leads to build your prospecting pipeline today. Success is just an email away!
