Knowledge is power in the real estate market, especially if you’re looking to make a profit. Did you know that on average a for-sale by-owner (FSBO lead) property will lose up to $40,000 when not using an agent? Odds are, owners don’t know that either. So in today’s post, we want to go over the basics and answer fundamental questions about FSBO leads. What is a FSBO? Why Should Realtors prospect FSBO leads? How can they find FSBO leads quickly?
What Does FSBO mean?
In the real estate world, when someone wants to sell their house without hiring a real estate agent, it’s called FSBO, which stands for “For Sale By Owner.” The homeowner does all the work o their own including showing the house, talking to buyers, and handling the paperwork. It can save money because they don’t have to pay an agent, but it also means they have to do a lot more on their own.
What is a FSBO lead?
For Sale By Owner (FSBO) leads are leads that are generated when someone lists their property on the MLS and opts out of using a realtor. Most owners believe they can “beat the system” and make the sale on their own without any help from a realtor.
But as any good real estate agent knows, buying and selling a home is a hard process that takes time, patience, and a good understanding of how to work the market.
Why Should Realtors Prospect FSBO Leads?
While About 12% of homeowners will simply throw in the towel and take their house off the market, the other 88% will generally find an agent to help sell their FSBO lead so that they can continue with the sales process.
Realtors who are able to offer some insights, value, and patience to help homeowners make that sale are more likely to close those conversions quickly, receiving a great commission from the sale.
But how can you stand out from the pack and make sure that you represent and facilitate successful FSBO leads? With REDX’s FSBO leads system of course!
How does REDX’s FSBO lead system work?
REDX’s FSBO leads system begins with interpreting and analyzing raw data from thousands of sale notices, craigslist ads and local information specific to your location and market. From there, REDX’s specific algorithm is applied to help sort out any of the dead ends and fills in any missing information to create a complete FSBO lead for you to decide if you want to take it on. If you decide to take on a FSBO lead, then you probably want to start thinking about how to approach the seller. If you are looking to always know what to say to a FSBO lead, its definitely worth checkout out our ebook. It contains scripts for every lead type, overcoming objections, and can help you increase your connection rates by 25%.
What to do with your FSBO Scripts?
A crucial element to successfully attaining a FSBO lead is all about your delivery. REDX’s FSBO leads system allows you add custom notes, scripts and organize each individual FSBO lead into designated categories. This saves the time and energy you would spend scouring the internet for potential FSBO leads and instead allows you to focus on the client and leads that will be most successful for you.
Sign up for REDX today
REDX’s FSBO lead system is an affordable system that guarantees results, happy sellers and happy clients. Sign up with REDX today and see how you can successfully expand your portfolio, personally engage with more clients and help sell FSBO leads with confidence.
