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New Agent Lists 47 Homes in One Year From Using Mail Merge

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Cindy Strait

Using mail merge with REDX allows me to stay top of mind with prospective clients and open their eyes to new opportunities. I love helping people buy and sell real estate and using mailers in my business helps me do more of that.

YEARS USING REDX
0
BUSINESS FROM MAIL MERGE
0 %
ANNUAL TRANSACTIONS
0
Agent Profile

Name

Cindy Strait

Market

Dunnellon, Florida

Favorite Lead Types

Expireds
FSBOs

Stats

92 Annual Transactions
51% Business From Mail Merge
2 Years as an Agent
2 Years Using REDX

Overworked and Underpaid

I was in the Real Estate field for over 5 years as an admin, helping a team of over 30 agents with their transactions. While working 3 jobs to stay afloat, I decided to go get my real estate license so that I could become an agent myself. That completely changed the trajectory of my career.

Stay Top of Mind

I now use mail merge to create the letters I send out. They merge from my expired listings each week, which gives me an easy way to stay top of mind with prospective clients. I stick to my routine of sending 10-20 mailers out each week, and usually get 1-2 listings in return from those. What I’ve found to be successful is taking the time to hand write the letters I send. I make sure to give information about who I am and my past experiences and express that I truly love helping my clients.

The Richest Results

Becoming an agent and working with REDX has enriched my life. Me and my husband are now in the process of building our own home, which I would have never been able to do if I wasn’t sending out mailers. Where I live, a 9-5 job does not pay well. Now, I’m a whole lot happier, and it’s much more fulfilling than the work I was doing before.

Finding Mailer Success

I would say to someone who isn’t convinced that mailers can work for your business, just keep doing it. Don’t give up. People enjoy opening mail, especially in the times that we’re in. I sent out letters last week and got someone who wants to list their house. It works!

Cindy Strait’s lead stack

Expired Leads

Starting at $69.99 /month

  • Skiptrace service for expired listings in your MLS
  • High urgency - actively trying to sell their home
  • Willing to pay an agent commission
Explore Expireds

For Sale By Owner (FSBO) Leads

Starting at $49.99 /month

  • Curated list of for-sale-by-owner properties
  • Actively and urgently trying to sell
  • Leads delivered before any other provider
Explore FSBOs

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