Altogether, I did 12 transactions in 2016 and 18 transactions in 2017, while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that.
Name
Market
Northridge, CA
Favorite Lead Types
GeoLeads
Expireds
FSBOs
Stats
17 Listings in the first 90 days with REDX
12 Listing appointments in 2 days at prospecting school
4 Months of vacation per year
4 Years in real estate
2 Years using REDX
I started my real estate career in 2013 working in unproductive brokerages and had a really difficult time finding business. So I used the least expensive lead generation tool I could find and hand-dialed all the phone numbers. This was really frustrating because I wasn’t trained on how to prospect yet and almost all the phone numbers were bad. I wasn’t getting enough conversations and even when I did get someone on the phone I still didn’t know what to say.
Things started to change when I joined my current team at Intero and started memorizing my scripts. Then in May of 2016 my office sent me to a Mike Ferry Prospecting Clinic where I was introduced to REDX®. By then I had tried every major lead generation system and was willing to give REDX a shot. I wanted to see if it could help me reach more homeowners. I was blown away by my results: 12 listing appointments in two days of prospecting (listed five).
Over the next three months my career took off as I listed seven more homes. I had my system down. Almost every morning I called Expireds and FSBOs just like the other top producers, but most of my success came from using GeoLeads. GeoLeads made it really easy to call around Just-Listed / Just-Sold properties, prospect any neighborhood, get referrals, and invite people to my open houses.
All together, I did 12 transactions in 2016 and 18 transactions in 2017 while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that. The leads have been amazing. I went from being frustrated, barely scraping by, to listing more properties than I thought possible while only working for ⅔ of the year.
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