Compliance

Introduction

At REDX, we are committed to equipping real estate professionals with tools to grow their businesses responsibly and in compliance with legal and regulatory requirements. This page provides important information about using REDX products in accordance with laws such as the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act.

*Disclaimer: This page is for educational purposes only and should not be considered legal advice. REDX does not provide legal counsel. For specific questions about compliance, we strongly recommend consulting an attorney or your broker.

Telecommunications Compliance

REDX makes available tools like the WAVV Power Dialer to help you efficiently connect with potential clients. However, it is critical to understand and adhere to legal regulations when using these tools.

What is an ATDS? An Automatic Telephone Dialing System (ATDS) is defined as a system that uses a random or sequential number generator or otherwise dials without human intervention in selecting and dialing each number.

The WAVV Power Dialer does not generate or store random or sequential numbers. It requires human intervention to select and dial each number.

Pre-recorded Message Compliance

• All pre-recorded messages or voicemails require prior express written consent from the recipient.
• Feature Note: WAVV Dialer allows you to disable pre-recorded messaging features unless compliance is certified by the customer.

Do Not Call (DNC) Compliance

• REDX clearly marks numbers on the National DNC Registry, helping you identify restricted contacts.
• You may only call DNC-listed numbers if:
  1. You have prior written consent on file.
  2. There is an Established Business Relationship (EBR):
     • 90 days from a consumer inquiry.
     • 18 months from a transaction or payment.

Helpful Resources:

• National DNC Registry Information
• TCPA Compliance

Database Compliance

REDX’s tools are designed to simplify client interactions, but it is your responsibility to:

• Obtain and document consent before sending any communications.
• Record and maintain opt-out requests for compliance with the CAN-SPAM Act. Opt-outs must be honored within 10 days and stored indefinitely unless reversed by the customer.
• Track and document the start of EBR to comply with legal retention standards.

Compliance Feature: REDX’s personal DNC functionality can assist in tracking and managing compliance with DNC regulations.

Helpful Resources:

• CAN-SPAM Act Compliance Guide

AdBuilder Compliance

When using REDX’s AdBuilder to create targeted campaigns, you must:

• Include clear and visible consent language in lead generation ads.
• Ensure proper disclosure placement and maintain opt-out mechanisms.
• Follow TCPA and data privacy laws for all targeted advertising.

Helpful Resources:

• FTC Advertising Guidelines

Real Estate Compliance

As a real estate professional, you are required to follow:

• State Licensing Requirements: Ensure your activities comply with state laws governing real estate practices.
• Realtor Code of Ethics: Adhere to the ethical standards outlined by the National Association of Realtors (NAR).
• MLS Rules and Regulations: Ensure all advertising, listing, and contact activities align with MLS guidelines.

Legal Statutes and Regulations

REDX encourages all users to familiarize themselves with the following:

• TCPA (Telephone Consumer Protection Act)
• CAN-SPAM Act
• National Do Not Call Registry
• TRACED Act

These laws outline the requirements for contacting potential clients and maintaining compliance in your marketing efforts. Customers are responsible for ensuring their actions adhere to these regulations.

Best Practices for Compliance

To ensure compliance, we recommend:

• Using the WAVV Power Dialer responsibly and only with proper consent.
• Regularly scrubbing contact lists against the National DNC Registry.
• Documenting all consent, EBR instances, and opt-out requests.
• Maintaining detailed records for at least five years beyond the end of each campaign.

Helpful Resources:

• FCC Telemarketing Regulations
• FTC Telemarketing Sales Rule
• National Do Not Call Registry

Contact Information

For general questions about REDX tools or compliance, please contact our support team. For specific legal guidance, consult an attorney or your broker.

• Email: support@theredx.com
• Phone:800-731-7339

This compliance page serves as a guide to help you understand and meet the legal requirements associated with using REDX products. By adhering to these best practices, you can minimize risks and ensure a responsible approach to client communication.