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Making FSBOs and Expired Listings Love You with Alma Merrill

About REDX

REDX is the only client acquisition platform that combines premium seller leads with powerful marketing and communication tools. Products include skip-trace services for Expireds, FSBOs, Vacant Rentals, Circle Prospecting, and Pre-Foreclosures, as well as social media tools and a dialer with up to three lines. Click here to sign up. 

🎙️ 0:00:07 Introduction to the podcast and guest Alma Merrill
🍎 0:01:19 Tackling FSBOs and Expired listings as opportunities
📚 0:03:05 Learning from failure and objections as unanswered questions
🌟 0:07:44 The Platinum Rule in prospecting conversations & Alma’s personal growth
🗣️ 0:11:02 Alma’s journey from sales struggles to closing deals effectively
❤️ 0:13:29 Emphasizing a servant’s heart and the fine line between manipulation and persuasion
🎯 0:16:36 Sales skills over numbers & setting ambitious appointment goals
🚀 0:22:30 Alma’s mindset for exceeding limits and improving lead conversion ratios
📈 0:24:11 Overcoming real estate challenges & adjusting scripts for better engagement
💼 0:29:22 Persistence in prospecting and the rise in income potential
📞 0:31:40 Detailed role play on handling Expired calls and discussing property details
📅 0:37:01 Scheduling meetings and emphasizing no pressure to work together
🛠️ 0:39:03 Techniques for asking detailed questions and creating a low-risk conversation atmosphere
🔄 0:42:30 Applying consistent conversational strategies to different scenarios
🎬 0:44:57 Alma’s resources on Closer Cult YouTube and upcoming topics

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