Build Relationships to Collect More Commissions with Ricky Carruth

In this episode of The REDX Podcast, we welcome back real estate expert Ricky Carruth, who shares his insights on building a thriving real estate business by focusing on relationships over transactions. Ricky’s journey from roofing houses to becoming a top-performing real estate agent is a testament to the power of consistency, perseverance, and a people-first approach.

In this Podcast with Ricky Carruth…

Ricky discusses how his initial success in real estate quickly turned into failure when he focused solely on deals rather than long-term relationships. After losing everything, he rebuilt his business from the ground up with a new mindset: prioritize people, not just profits. Ricky’s philosophy is simple yet profound—when you build genuine relationships with property owners, you create a stable business that can weather any market condition.

Key topics include:

• The importance of building long-term relationships with property owners.
• Why focusing on people, not transactions, leads to sustainable success.
• How to leverage cold calling and consistent follow-up to build a strong client base.
• The power of sending a weekly email to maintain connections and grow your brand.
• Why genuine intentions are critical in every interaction with potential clients.

Ricky also shares his approach to scaling a business by focusing on core activities and avoiding the distractions of unnecessary tasks. He emphasizes that success in real estate comes from talking to as many homeowners as possible with the best intentions, and how doing so can lead to a steady flow of commissions over time.

Tune in to this episode to learn how to build a business that not only survives but thrives by putting people first. Whether you’re new to real estate or looking to take your business to the next level, Ricky’s insights offer practical advice that can be applied immediately.

FIND THE ANSWERS TO THESE QUESTIONS
✅ 00:54 – Who is Ricky Carruth?
✅ 02:51 – What made Ricky successful the second time around?
✅ 04:27 – What can I do to bring value to the prospect?
✅ 05:17 – How can I find success in an unstable market?
✅ 09:35 – What should agents be doing right now?
✅ 12:45 – How can I find a reason to call property owners?
✅ 15:38 – How can I scale my business?
✅ 19:39 – How can I create engagement on social media?
✅ 23:55 – What format does Ricky use for his emails?
✅ 25:30 – How do you win people?
✅ 30:50 – Is there any activity more productive than calling homeowners?
✅ 34:25 – How do I prevent myself from being spread too thin?
✅ 39:10 – How has Ricky’s process changed over time?

QUOTES
💬 05:24 – “Closings continue to happen every single day, regardless of what the market does.”
💬 07:34 – “This is the healthiest market that we have ever seen. And people aren’t taking advantage of it.”
💬 14:10 – “Whatever agent is talking to the most property owners with the best intentions… is going to win.”