Skip to content 
Join us for a special episode of the REDX Podcast with Aleta Reynolds, real estate veteran, ISA trainer, and founder of ISA University. In this episode, Aleta dives deep into the mindset agents need to overcome call reluctance, the right time to hire an ISA, and how to build a real estate business that thrives on consistency.
Here’s what you’ll discover in this episode…
• How to overcome fear and failure when building your real estate pipeline
• The real reason agents struggle with cold calling—and how to fix it
• Why hiring the right ISA can unlock massive leverage for solo agents and teams
JUMP TO THESE TOPICS
📞 1:23 – Aleta’s start in real estate: cold calling FSBOs from the newspaper
🛠️ 3:09 – Why REDX has been a cornerstone of Aleta’s business for 20+ years
😨 5:17 – The psychology behind call reluctance and solo agent fears
🏋️ 7:53 – How to survive the 45-day “pain period” of building your pipeline
🔄 9:52 – Why consistency (not a “shiny object”) wins in prospecting
💬 15:48 – When solo agents should hire an ISA—and what their first role should be
🧠 21:00 – The right way to train an ISA (and why most teams get it wrong)
👥 23:54 – How to build a stable, loyal ISA team that grows with you
⚙️ 30:26 – Why teams should hire ISAs earlier than most coaches suggest
🎯 39:00 – Final advice for solo agents and team leaders hiring ISAs
REACH ALETA
📸Facebook: https://www.facebook.com/AletaLadyBoss/
