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Why Old Expired Listings are the Most Overlooked Lead Source in Real Estate
Updated May, 2026 – REDX Publishing Team Co-authored by the REDX Publishing Team and: Ricky
Lead Generation for Real Estate Agents
Seller Leads, Marketing Tools, and Training. All in One.
Do you know where your next listing is coming from? REDX gives you motivated seller lead lists, built-in marketing tools, and the training to build a more predictable listing business.
More Seller Leads. More Ways to Win Listings.
Agents who consistently win listings don’t rely on one approach. REDX gives you the contact data, calling tools, and marketing channels to reach motivated sellers, however they respond best.
Trusted by 200+ coaches, trainers, and team leaders
Turn Seller Leads into Listings
REDX connects you with motivated sellers who are already further along in the decision making process. Seller leads convert to listings at rates far above buyer leads, or even your sphere of influence.
Learn why seller leads are 4.5x more valuable than buyer leads.
Expired Leads
(Cancelleds)
43% of Expireds will relist and sell with an agent for a commission
Explore Expireds
For Sale By Owner
(FSBO) Leads
88% of FSBOs eventually work with an agent. Be the one they call.
Explore FSBOs
For Rent By Owner
(FRBO) Leads
Landlords often open to selling, buying, or getting help. 3 opportunities in 1.
Explore FRBOs
GeoLeads™
(Circle Prospecting)
Circle Prospect Any Neighborhood at the click of a button.
Explore GeoLeads™
Pre-Foreclosure
Leads
15% list rate, but don't know their options. Your call changes everything.
Explore Foreclosures
Success Stories
Hear from real agents who use REDX to build their listing business.
"I've tried Landvoice and Vulcan7...nothing puts it right at your doorstep like REDX.
– Kayla Dieppa
"After I hit a ceiling, I knew I need to go back to the basics. REDX is an amazing source to use for you to actively find business."
– Gavin Chavoustie
"I know that when I am dialing numbers off this list... I will generate business. I can keep the pipeline full and steady throughout the year."
– Todd Ambrose
"I feel a lot more confident now, especially talking to sellers and giving them different options. "
– Bob Suarez
What is a Power Dialer for Real Estate?
A real estate power dialer connects you to more homeowners per hour without manually dialing each number. With a power dialer, you hear every hello, so your time stays on conversations, not on a keypad.
- DNC Protection →Automatically checks numbers against the Do Not Call list.
- Spam Free Dialing → Advanced settings prevent your number from being flagged.
- Team-Wide Dialing → Every team member gets their own dialer to prospect simultaneously.
Expand Your Reach to List More Homes
Reaching more sellers starts with having more than one way to reach them. REDX gives you the calling tools, direct mail, and social media options to build multiple contact points with homeowners most likely to list.
Best Dialer for Real Estate Agents
A real estate power dialer connects you to significantly more contacts per hour than dialing manually. Its the most time efficient way to work through a dedicated lead list and stay focused on conversations.
Postcards & Direct Mail
Send targeted mailers directly to your preferred leads with built-in templates designed to convert.
Social Media Ads
Turn your lead lists into custom audiences on Facebook & Instagram with our Ad Builder
Organic Social Media
Stay passively engaged with your SOI and your database with professional, real estate organic social media content.
Years in business
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Agents served
0 K+
Listings taken
0 M+
Connect REDX to Your Favorite Apps
Connect your REDX Leads with your favorite CRM, app, or tool you already use so your leads, contacts and call history can all work together.
Supply Your Entire Team with Leads, Tools, & Training
Feed your team endless opportunities with REDX Team Accounts. Whether you’re building a team, managing ISAs, or running a brokerage, REDX Team Accounts give everyone access to the same leads, tools, and training so your whole team is prospecting.
- Seamless Lead Distribution → Share and assign leads across your team.
- Real-Time Performance Monitoring → Track team activity and results to maximize efficiency.
- Single Line Dialer → Every member of your team gets their own dialer & access to thousands of leads every month.
I believe that anyone can get good at prospecting and make $200,000-300,000 per year. If you’re a Realtor® and you don’t have REDX, you’re not a Realtor®.
How to Get Started with REDX
Most agents spend too much time trying to figure out where to start. Here’s the system that works.
Step 1: Pick Your Seller Leads
Choose from high-converting leads like Expireds, FSBOs, Pre-Foreclosures, FRBOs, and GeoLeads to target homeowners most likely to list.
Step 2: Select Your Marketing Tools
Use REDX’s built-in tools to connect with sellers your way: call with the dialer, send postcards, launch targeted social media ads, or build your local brand.
Step 3: Get Prospecting Training
Access expert training, scripts, and strategies to convert leads into listings.
Learn more about REDX Bootcamp here.
Training & Support at Every Step
Your success is our top priority. No matter how you prospect, REDX offers guidance, expertise, and training to help agents and teams grow.
Master Prospecting in 3 days
Discover the exact strategies top agents use to convert REDX leads into clients with our 3-day Bootcamp
Discover Bootcamp
In-Depth Tech Training
Get hands-on support from our customer success team to set up and maximize your REDX tools.
Contact Support
Full Prospecting Courses
With dozens of hours of content for every lead, REDX University is free to all customers.
Visit REDX University
Learn from the experts
Blog
PODCAST
Blind Motivation: Scalable Systems & AI in Real Estate
Real estate entrepreneur, broker-owner at Landmark Elite Homes, and founder of the Get Cash Academy,
Virtual Training
How to Get Predictable Leads in 2026
In this recording from November 2025, some of the top hitters in the real estate industry will teach you how to build a systematized business you can actually control in a market filled with uncertainty.
Why Agents Win More Listings With REDX
Hear from agents who’ve used REDX leads & tools to grow their listing business (and learn how they did it).
90 avg. Annual Listings w/ REDX.
“Working with REDX helped me build 2 streams of income”.
92 avg. Annual Listings w/ REDX.
“I sent out letters last week and got someone who wants to list their house. It works!”
What is real estate prospecting?
Real estate prospecting is the outbound process of identifying and reaching out to potential seller clients through calls, door knocking, direct mail, and social media. Agents who prospect consistently build a more predictable pipeline of listings because they’re starting conversations rather than waiting for inbound leads to find them.
How do real estate agents get seller leads?
Real estate agents get seller leads by prospecting directly to homeowners who are most likely to sell. For example, expired listings, For Sale by Owner sellers, pre-foreclosure homeowners, and landlords. Lead generation platforms like REDX provide contact information for these homeowner types, along with the tools to reach them through calls, direct mail, and social media.
What is skip tracing?
Skip tracing is the ethical practice of locating individuals contact information through legitimate public records and online databases. Real estate agents may utilize skip tracing services to find contact information for potential clients who may be difficult to reach through traditional means, such as those whose property listings have expired or whose information has changed.
What is an Expired Lead?
Expired leads typically consist of contact information for homeowners whose listings with a previous agent haven’t resulted in a sale. Expired leads represent a valuable opportunity for real estate agents to connect with motivated sellers.
Learn More About Expired Leads
What are GeoLeads™?
GeoLeads™ are a type of real estate lead consisting of contact information for homeowners within a specific geographic area. These leads are especially helpful for agents practicing “circle prospecting,” a strategy where they target a specific neighborhood or community. GeoLeads™ can be a valuable tool for hyper-local marketing and building a database of potential clients.
Learn More About GeoLeads™
What are For Sale By Owner (FSBO) Leads?
For Sale By Owner (FSBO) Leads offer real estate agents the chance to connect with homeowners who are selling their property without agent assistance. These leads provide contact information for homeowners who are taking a DIY approach to selling their property. Reaching out to FSBO leads with expertise and value propositions can help agents convert these leads into clients and secure new listings.
Learn More About FSBO Leads
What are For Rent By Owner (FRBO) Leads?
FRBO Leads are contact information for a (potentially vacant) property owned by an investor or landlord without the assistance of a property manager or real estate agent. By connecting with FRBO Leads, agents can help property managers and real estate investors cash out on vacant properties or expand their portfolio.
Learn More About FRBO Leads.
What are Pre-Foreclosure Leads?
Pre-Foreclosure Leads are contact information for a homeowner who has defaulted on their mortgage payments, but the property has not yet been foreclosed and sold at auction. It’s crucial for agents to approach pre-foreclosure leads with empathy and understanding, focusing on offering assistance and resources.
Learn More about Pre-Foreclosure Leads
What is the DNC List?
The DNC list (aka The Do Not Call Registry) is a list of phone numbers that telemarketers and real estate agents are prohibited from calling without consent. Learn about TCPA compliance.
NOTE: REDX actively scrubs all lead data and homeowner phone numbers against the DNC list to help real estate agents stay compliant while cold calling. Learn more about REDX TCPA Compliance.
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